The Benefits and Challenges of Sourcing from India

Judy Chen
·
November 28, 2024
Product Sourcing
Suppliers in India
Find Suppliers

Why Source from India?

India's rise as a sourcing hub isn't just due to cost savings—although that’s a major factor. The country offers a mix of factors that make it a compelling choice for businesses of all sizes. Let’s dive into the key benefits of sourcing from India.

A Fast-Growing Economy

India’s economic transformation began in 1991 with reforms that opened the country to global trade and investment. These changes fostered growth in sectors such as information technology, manufacturing, and software development. Today, India ranks as the 6th largest economy globally and is among the fastest-growing economies. This growth offers businesses a stable environment for investment and expansion.

The Largest Workforce and Domestic Market

India’s population became the largest in the world in 2023, surpassing China. This demographic advantage provides two key benefits:

  • Young and Abundant Labor Supply: India’s average age is 28 years, compared to 38 years in China. This ensures a stable and abundant workforce, capable of supporting production activities across industries.
  • Expanding Domestic Market: India’s growing middle class and consumer base present significant opportunities for businesses to tap into domestic demand alongside export markets.

Competitive Labor Costs

India offers some of the lowest labor costs globally, making it a cost-effective destination for production. According to World Data, labor costs in India are:

  • 82% lower than China
  • 70% lower than Thailand
  • 49% lower than Indonesia
  • 40% lower than Vietnam and the Philippines

With manufacturing wages averaging $2 per hour compared to $8 in China, India is particularly suitable for labor-intensive industries such as textiles, furniture, and apparel. Additionally, the country’s access to natural resources like cotton and leather further reduces production costs for many businesses.

Emerging as a Manufacturing Hub

India’s manufacturing sector is evolving rapidly, supported by diverse expertise, technological innovation, and government incentives.

  • Diverse Capabilities: India excels in industries such as textiles, electronics, pharmaceuticals, automotive components, and handicrafts. This diversity allows businesses to source multiple product categories efficiently.
  • Electronics and High-Tech Production: Cities like Noida, Bangalore, and Chennai are becoming hubs for electronics manufacturing, with major investments from companies like Apple and Samsung.
  • Innovation and Technological Leadership: India is a leader in sectors such as IT, biotechnology, and e-commerce, supported by globally recognized companies like Infosys, Wipro, and Tata Group.

Government Support and Incentives

The Indian government actively promotes manufacturing through various initiatives and financial incentives, such as:

  • Make in India: Launched in 2014, this program encourages local and foreign companies to set up manufacturing in India. This initiative offers incentives such as tax breaks, reduced bureaucratic hurdles, and streamlined processes for setting up manufacturing units.
  • Production-Linked Incentive (PLI) Scheme: This scheme provides financial incentives for manufacturers in key industries, including electronics and pharmaceuticals. Companies that meet production targets can qualify for cash incentives, which can further reduce costs for businesses looking to source from India.

Strong Trade Ties and Export Capabilities

India has established strong trade relations through Free Trade Agreements (FTAs) with several key global economies and trade blocs. These agreements aim to reduce tariffs, promote investments, and simplify customs processes, enhancing India's export capabilities. Below are some of the key trade agreements India has with global partners that significantly benefit its export sectors like textiles, electronics, and automotive parts.

India-Sri Lanka Free Trade Agreement (ISFTA)

Signed in 1998, the India-Sri Lanka FTA has been instrumental in strengthening trade ties between the two countries. The agreement allows duty-free access to most products, benefiting sectors like textiles, tea, and spices. For businesses in Sri Lanka and India, this agreement has facilitated smoother cross-border trade and improved access to each other’s markets.

India-Japan Comprehensive Economic Partnership Agreement (CEPA)

India-Japan CEPA allows more than 90% of Indian exports to Japan to enter the market duty-free or with reduced tariffs. This agreement has been particularly beneficial for India's textiles, electronics, and machinery exports, opening up new opportunities in one of the world's largest markets.

India-South Korea Comprehensive Economic Partnership Agreement (CEPA)

The India-South Korea CEPA, signed in 2010, commits both countries to lower or eliminate import tariffs on a wide range of goods. South Korea is phasing out or reducing tariffs on 90 percent of Indian goods. The agreement has boosted India's exports of automotive parts, electronics, and textiles to South Korea, further enhancing trade between the two growing economies.

India-Singapore Comprehensive Economic Cooperation Agreement (CECA)

Signed in 2005, the India-Singapore CECA facilitates free trade in goods, services, and investment. The agreement has strengthened India's position as a major exporter of textiles, pharmaceuticals, and IT services to Singapore. The CECA also promotes investment flows between the two countries, benefiting industries like electronics and finance.

India-ASEAN Free Trade Area (AIFTA)

The ASEAN-India Free Trade Area (AIFTA), signed in 2009, covers trade with Southeast Asian countries like Indonesia, Thailand, and Vietnam. The agreement reduces tariffs on goods and has led to significant export growth in sectors like electronics, automotive components, and textiles. India’s expanding trade with ASEAN has positioned it as a key player in the regional economy.

India-European Free Trade Association (EFTA)

India has signed a Free Trade Agreement (FTA) with the European Free Trade Association (EFTA), which includes Norway, Switzerland, Iceland, and Liechtenstein. This agreement has led to significant investments, projected to be around $100 billion, in India's automotive parts, pharmaceuticals, and textile industries. It offers favorable terms for Indian exports, allowing businesses to access new European markets.

India-Mauritius Comprehensive Economic Cooperation and Partnership Agreement (CECPA)

Signed in 2021, the India-Mauritius CECPA is India's first trade agreement with an African country. It covers trade in goods, services, and investment, offering preferential tariffs on a range of products. Key sectors benefiting from this agreement include textiles, pharmaceuticals, and electronics.

What India is Best at Manufacturing

India has established itself as a manufacturing powerhouse across several industries, with specific regions and cities excelling in different sectors. Below, we’ll look at the major industries where India stands out, the cities leading production, and some well-known brands that have manufacturing plants in these regions.

Textiles and Apparel

India is one of the largest producers of textiles and garments globally, especially in cotton, silk, and synthetic fibers. The country’s textile industry is spread across multiple cities, each specializing in different types of textile manufacturing.

Key Cities:

  • Tiruppur (Tamil Nadu) – Known as the "Knitwear Capital of India," Tiruppur specializes in producing knitwear and ready-made garments.
  • Surat (Gujarat) – Famous for synthetic textiles and silk production.
  • Mumbai (Maharashtra) – A hub for the production and export of high-end garments and fashion textiles.

Brands Manufacturing Here:

Brands like H&M and Marks & Spencer source garments from suppliers based in these cities.

Pharmaceuticals

India is a world leader in the production of generic medicines and pharmaceutical ingredients. The country's pharmaceutical sector has a strong global presence, exporting to more than 200 countries.

Key Cities:

  • Hyderabad (Telangana) – Often referred to as the "Pharmaceutical Capital of India," Hyderabad is home to numerous pharmaceutical giants.
  • Ahmedabad (Gujarat) – A major hub for the production of active pharmaceutical ingredients (APIs).
  • Pune (Maharashtra) – Another growing pharmaceutical center.

Brands Manufacturing Here:

Global pharma companies like Pfizer, Novartis, and Dr. Reddy’s Laboratories have large manufacturing facilities in these cities.

Automotive Parts

India's automotive sector is one of the largest in the world, known for producing high-quality automotive components such as engines, transmissions, and electronics. The sector benefits from India's large and growing domestic automotive market as well as strong export demand.

Key Cities:

  • Chennai (Tamil Nadu) – Often called the "Detroit of Asia," Chennai has a high concentration of automotive manufacturers and suppliers.
  • Pune (Maharashtra) – Another key automotive hub, home to major car manufacturers and parts suppliers.
  • Gurgaon (Haryana) – Known for its automotive component suppliers.

Brands Manufacturing Here:

Leading global brands like Ford, Hyundai, Tata Motors, and BMW have manufacturing plants in Chennai, Pune, and Gurgaon.

Electronics Manufacturing

India is fast becoming a global hub for electronics manufacturing, with government incentives like the Production-Linked Incentive (PLI) scheme accelerating the growth of this sector. The country's electronics manufacturing industry produces consumer electronics, mobile phones, and components.

Key Cities:

  • Bangalore (Karnataka) – Known as India's "Silicon Valley," Bangalore specializes in the production of electronics hardware and software.
  • Noida (Uttar Pradesh) – A hub for mobile phone manufacturing.
  • Chennai (Tamil Nadu) – Emerging as a center for electronics manufacturing, particularly for consumer electronics and semiconductors.

Brands Manufacturing Here:

Companies like Apple, Samsung, and Xiaomi have large-scale manufacturing plants in Noida and Chennai, producing smartphones and consumer electronics for both domestic and global markets.

Diamond Processing

India is a global leader in diamond processing, handling approximately 90% of the world’s small diamonds. The industry focuses on cutting, polishing, and designing diamonds to add value before export. This sector contributes significantly to India’s economy, accounting for 7.5% of GDP. In 2023, India was the world's largest exporter of diamonds, with a total export value of $18.2 billion:

Key Cities:

  • Surat (Gujarat): Known as the "Diamond City," Surat specializes in cutting and polishing small diamonds. It is the global center for diamond processing.
  • Mumbai (Maharashtra): A hub for trading polished diamonds, jewelry design, and high-value diamond products.

India’s diamond processing industry continues to grow, supported by investments in infrastructure, technology, and partnerships with diamond-producing nations. This ensures its position as a dominant player in the global diamond supply chain.

India's Key Manufacturing Region Map

Challenges of Sourcing from India

While there are clear benefits to sourcing from India, there are also challenges that businesses should be aware of. Let's explore some of the potential hurdles you may encounter.

Underdeveloped Infrastructure in Certain Regions

While major cities like Mumbai, Delhi, and Bangalore have well-developed infrastructure, many rural areas where manufacturers are located still face infrastructure challenges. These include poor road conditions, inconsistent access to electricity, and limited transportation options. As a result, businesses might experience delays in shipping, increased transportation costs, or inefficiencies in supply chain management.

Companies sourcing from rural manufacturers can mitigate some of these issues by partnering with third-party logistics providers that have experience navigating India’s transportation network. Alternatively, working with suppliers located closer to major ports or urban areas can help reduce the risks of infrastructure-related delays.

Quality Control Issues

Maintaining consistent quality is one of the biggest challenges when sourcing from India, especially for industries like electronics or automotive components, where precision is critical. Although India produces high-quality goods, not all manufacturers adhere to the same quality standards, and quality control can vary significantly between suppliers.

To minimize risks, businesses should invest in regular factory audits and third-party inspections. These audits help verify the supplier’s production processes and adherence to quality standards. Additionally, working with certified suppliers, such as those with ISO or BIS certifications, can further ensure consistent product quality and reduce the likelihood of defects.

Complex Regulatory Environment

India has a complex regulatory landscape, which can be difficult to navigate for foreign businesses. Different states have their own set of rules, and complying with local laws, labor regulations, and tax codes can be challenging, especially for companies new to the Indian market.

To avoid complications, businesses should work with local legal advisors or consultants who are familiar with India’s regulatory framework. These experts can help ensure compliance with state-specific laws and reduce the risks associated with navigating India’s diverse regulatory environment.

Cultural and Communication Barriers

Despite the widespread use of English in business, there can still be communication barriers when sourcing from India. Misunderstandings may occur due to differences in business etiquette, work culture, or even time zones. India’s business culture tends to value relationship-building, which can require more time and effort than you might expect.

To avoid miscommunications, it's essential to establish clear, written contracts that outline product specifications, delivery timelines, and payment terms. Regular communication, whether through emails, video calls, or in-person visits, can also help prevent misunderstandings and build trust with your suppliers.

The Future of Sourcing from India

India’s position as a global sourcing hub is set to strengthen in the coming years. With a growing workforce, government initiatives, and increased investments in technology and infrastructure, India’s manufacturing sector is expected to reach $1 trillion by 2025-26. Industries like textiles, electronics, and automotive components are likely to see significant growth, offering new opportunities for businesses.

Conclusion

Sourcing from India offers numerous benefits, from cost savings to access to a skilled workforce. However, challenges such as infrastructure gaps, quality control issues, and communication barriers must be managed carefully. By using reliable sourcing platforms like SourceReady and leveraging India's strengths in key industries such as textiles, electronics, and pharmaceuticals, businesses can make the most of India’s growing manufacturing capabilities.

Whether you're new to sourcing or looking to expand your supplier network, India presents exciting opportunities for businesses willing to invest in building strong, reliable partnerships.

FAQ

1. What are the benefits of sourcing products from India?

Sourcing from India offers several advantages, including competitive pricing, especially for labor-intensive industries like textiles and apparel. India’s diverse manufacturing base also allows businesses to source products across various industries, such as electronics, pharmaceuticals, and automotive parts. Government initiatives like "Make in India" and various Free Trade Agreements (FTAs) make India an attractive option for global sourcing by offering tariff reductions and investment incentives.

2. How does India compare to other manufacturing hubs like China and Vietnam?

India is competitive with other manufacturing hubs like China and Vietnam due to its lower labor costs, a large pool of skilled workers, and a growing focus on high-tech industries. However, India may still lag behind in terms of infrastructure and logistics compared to China. Vietnam has attracted attention for its efficient export logistics, but India's diverse manufacturing base and government support initiatives like Make in India give it an edge in multiple sectors, from textiles to pharmaceuticals.

3. What are the logistics and transportation challenges in India’s manufacturing sector?

Logistics and transportation are critical challenges for manufacturers in India. While major cities and industrial hubs like Mumbai, Chennai, and Delhi have strong infrastructure, rural manufacturing areas often face issues like poor road conditions and unreliable access to electricity. India has been investing heavily in improving its road networks, ports, and freight corridors, but logistics can still be a bottleneck in certain regions. Partnering with third-party logistics (3PL) providers or ensuring that manufacturers are located near major ports can help mitigate these issues.

Popular

SourceReady empowers businesses to navigate sourcing effortlessly.

500,000+

Suppliers

30+

Countries

15+

Categories
Sign up for free